Seems Dana Ullman doesn't know what the Streisand Effect is. Dana wishes to quash suggestions that he is in fact a conman, so makes rumbling noises about libel.
Pity he is, in fact, a vendor of sugar pills and water which he claims have magical curative effects which they cannot, in fact, be demonstrated to possess. This is the very archetype of the conman, fraud and quack.
It is perhaps vaguely possible, though unlikely, that Ullman is merely trolling for attention - he does possess a somewhat narcicisstic personality - however I don't think that should stop us telling the world about Ullman's status...