So long as the way they crack Apple is to learn from Steve Jobs that style matters, that beauty matters, that joy, simplicity, elegance, harmony, charm, wit and quality matter – well, I don’t care which company has the best stock market capitalisation.
And in one sentence, that really does sum up what's important.
I am not an Apple computer user at present. I have an iPhone and several iPods. My Macbook and Bondi Blue original iMac are relics of the past, but I cannot deny that the philosophy underlying the product line has always, it seems, been firmly pointed at "great product and...